If you've been marketing online even for a little while, then you've probably heard the term "the money is within the list". And you know what?... That statement is 100% true.
At the conclusion of the day, in the event that you discover ways to drive traffic and get leads... then you can build your own email list.
But how do you pull sales and commission from your list?
website sales funnel
There's a large number of means you can benefit... even from a list that is small. But today i am going to cover every top marketer's unjust advantage - having a good funnel.
Now chances are you're a marketer that is newbie you're reading this and so I'll keep things as basic as possible. My goal is to offer you the concept that is general outline the four critical parts to a solid sales funnel.
Part # 1. The Lead Magnet.
In order to boost your optin price, you're going to want a Lead Magnet. a bribe. In other terms, you're giving away something for free to your website visitors in exchange because of their email. A good Lead Magnet can be a free video, a free MP3, a free report, a PDF down load, a free webinar, a free coaching session, etc. Basically, it may be anything that your market would be interested in.
For example, if your target audience is Network Marketers, you could share a free video (or video series) that shows how to sponsor more folks.
If your target audience is athletes, you could give away a report that is free how to become stronger and faster including what workouts to do and how to eat.
Then maybe you could give away a free consultation or coaching session where you talk about what you did to lose weight and what they should change in their lifestyle to get healthier if your target market is people looking to lose weight.
You are thought by me get the drift. They key can be your Lead Magnet has become relevant to your target audience so it is your offering that you have subscribers that are actually interested in what.
Keep in mind that you may have to test two or three Lead that is different magnets see which converts the best. Often your 2nd or third Lead Magnet will work better than your first one.
Part #2. The SLO, or Self Liquidating Offer.
The SLO is a critical component of your funnel. The SLO is an item service or product you offer to your list that is relatively affordable. It could possibly be a report, or a download, or a webinar. Or it could even be a product that is affiliate digital product that you are promoting. The key is that the cost point has to be tiny.
Maybe your SLO is a $7 Report. Maybe it's a paid webinar you are doing for your list for $17 or $27. Or maybe it's an eBook that you are selling that expenses $47. The idea is the fact that it's very filled and affordable with value.
Now it's important that you understand the purpose that is true of SLO. The reason is to not make a profit. The purpose is to identify who are simply the buyers on your list. If you should be advanced, you might want to segment the buyers on your list, so you could market to them consequently.
As an entrepreneur, you have to keep the bigger picture in mind. It's OK to not turn a profit from your SLO because you'll make money later once you start promoting your Core Product.
#3. Your Core Product.
Your Core Product is the main thing you're selling. It could be a product you created. It may be a product you're an affiliate for. It could be a service. Or it might even be your Network Marketing Opportunity.
Selling your Core Product is where you will start to turn a profit and really begin to build your business and income. My recommendation is that you start to do your webinars that are own sell your core item. Webinars have always been the staple for top marketers to sell online. You could engage your prospects and do a Q&A even session if need be.
It's important to know that your Core Product will need exposures that are several people start buying or joining. It takes about 7-12 exposures to your offer until people take action so just be consistent and keep value that is providing.
number 4. The Revenue Maximizer (or Profit Multiplier)
This is in which the top marketers start to split themselves from the small time players. A Profit Maximizer is essentially a High Ticket product or program you offer your list. Typically, it something which can generate $1000, $3000, or $5,000 commissions. I've even seen some High Ticket programs that pay out all the way up to $50,000 commissions.
Now why is a Profit Maximizer critical to your business? Because it give you a much bigger budget to do paid traffic. Make no blunder if you want to get big you'll have to do paid traffic at some point about it. If you're able to make $1000 or $3000 for making a High Ticket sale, you can turn around and put that money into traffic. This is how the big online marketers scale their business. Keep in mind, that you shall not make a ton of sale with your Profit Maximizer. However you don't have to. With one High Ticket sale, you could make more than you'd make making 10 or 20 sales with your Core Product.
Here's what you need to around wrap your head. It's not that hard to sell High Ticket services and products online. Sure it's going to require more effort than making a smaller sale... but it won't be relatively harder.
For instance, let's say you're offering a product that pays you a $100 commission. And then let's say you have a High Ticket offer pays you a $1000 commission. Now you might work 2 or 3 times harder to close that High Ticket sale, but you may not work 10 times harder... but yet you'll make 10 times more income.
Another tip that will help you to get more High Ticket sales is getting on the phone with individuals. For instance, you could let people schedule a phone meeting or Skype speak to you in your emails. Then as soon as you're regarding the phone, you might answer concerns they may have or give your pitch on why they need to purchase your product. I've found that people won't spend bigger bucks unless they could log in to the phone with you.
So there it is had by you... The four parts to a professional online sales funnel.