I need to admit which I have been a skeptic when it involves mobile subscription services. The idea of some intangible, unknown, and unreachable company/individual or thing, taking my money every time, week or month (based on the 'contract' entered into) has always frustrated me. In fact, I don't even respond 'STOP' to the marketing messages my bank sends me, just in case it actually is a ploy of sorts getting me to subscribe to something I didn't want in the place that is first. Am I paranoid?
Perhaps...However, I like to think that this is justified paranoia, in line with the numerous complaints I have heard about mobile subscription services. It seems that so frequently people are 'fooled' into subscribing to something, which is then very difficult to terminate. Then read on, as I have since discovered that it is not so much mobile subscription services that are the problem but rather uncouth ie if, like me, you share these sentiments. dodgy, service providers.
Having dug a little deeper -in other words beyond the ads on TV that tell me I ought to subscribe to acquire the latest love poems, horoscopes, dating tips, games, and farting monkeys - I have actually discovered that there are some fairly cool subscriptions out there. Music subscriptions for example, plus they appear become on the rise. In fact, Janus Fries, one of this founders of Skype Technologies, is of the belief that, " The entire download model is going away." Now, whether we agree or not is a discussion for another time, however, the main point is that it is feasible to subscribe to some cool stuff, if we just know what to look out for. And hey, if farting monkeys are what you're after that's additionally fine, so long as you don't get fooled. So having said that, let us continue with the uncouth service providers....
The problems with mobile subscription services generally arise when service providers don't stick to the rules regulating these solutions. In light with this We thought it'd be good to list a few of the rules in this essay, in order to give you a better understanding of how mobile subscriptions are supposed to function. According to WASPA (The Wireless Application Service Provider's Association), which to a large degree oversees our mobile industry, the following things should be in place with any subscription service that is mobile
Firstly, advertising material concerning subscription services has to very clearly state that this is in fact a registration service, as well because the cost associated with the subscription.
Secondly, the terms for the subscription should be stipulated. In other words, is it a daily, weekly, or month-to-month membership.
Thirdly, for legal reasons, mobile subscriptions need a double opt-in confirmation from anyone wanting to subscribe. In other words you would need to get two SMS' to confirm that you actually want to subscribe.
Fourthly, A sms that is monthly reminder which contains the cost and choice to unsubscribe, needs to be sent to every subscriber.