Get Yourself Ready For E-Commerce Success: Just How To Ensure Your E-Commerce Website Will Work
Despite customers' familiarity with purchasing products from the Internet, and the prevalence of internet site developers eager to work on e-commerce jobs, developing an effective e-commerce website is no matter that is trivial.
Certain factors that are key be considered before your website is built. Failing woefully to consider these issues first invariably results in failure. Make use of the following 7 points to check whether your company is willing to benefit from e-commerce.
1. How Suitable Are My Products For An E-Commerce Website?
Not everything is suited to online selling and that you understand whether consumers are likely to buy your products directly from a website so it is vital. Suitable products have a tendency to share features that are common
Homogenous - branded items are identical, irrespective of where they are bought, and they are often good candidates for an e-commerce website. A consumer is more likely to purchase an item from your own site if they understand precisely what they are buying. Books are an example that is good a novel bought from one web site is identical to the same novel bought from any other and therefore, in the consumer's mind, there is no doubt about what they've been purchasing. Conversely, personalised or items that are uniqueor products that require to be tried on or tested) are not so well suited to online selling. Shoes and spectacles, for instance, are tough to sell from a website that is e-commerce the consumer is more uncertain about whether the item is precisely suitable for them.
Shippable - the fulfilment of online orders is usually the area of e-commerce that causes owners that are website difficulty. Small, light-weight items are easily shipped and do not involve a high delivery cost that may deter online sales. To this end, many website owners will incorporate the delivery that is actual within the cost of their products so that they are in a position to provide "free delivery", which might help to stimulate online sales. Bulky, heavy items can pose website owners some problems as it pertains to delivery. If an item is fairly low-value product, will a £10 or £20 additional delivery fee be acceptable to your consumer?
Inexpensive - consumers' propensity to strongly purchase online is related to the perceived risk of creating that purchase. a normally careful consumer might adopt a more care-free "why not?" mindset when purchasing a book for £6.99. The same person would be much more reticent when investing several thousand pounds on a product that is electrical. Although high-price products do sell in the Internet, you've got a natural benefit if you offer lower value items.
2. What Is Your Target Market?
Any Internet lover will let you know that one can sell to customers around the globe as soon as you have got an e-commerce website.
The prospect of being able to sell across the world can be very enticing if you run a conventional business that supplies to customers in a specific geographic area.
Nonetheless, fulfilling an overseas order can be quite onerous: should you charge VAT to customers based outside the EU? Do you have to pay excise duties if you send a purchase to America? How much will it cost to deliver an order to New Zealand?
With this in mind, many business owners choose to restrict their website to accepting orders from the UK only, particularly while their e-commerce web site is in its early stages. The downside of selling to a more confined market can sometimes be a smart price to pay.
3. Payment Processing - Real-time or Offline?
Numerous websites complete online transactions during the exact time of purchase, while the consumer remains viewing the web site. This is real-time processing and it uses a Payment Service Provider (PSP) - an online service that provides:
a secure environment in which the customer can safely enter credit / debit card details;
an automatic connection that is automated the banking system, in order that the card transaction can be verified and checked;
Secure Trading and WorldPay are two PSPs that are well-known.
Alternatively, off-line processing ensures that your website will simply collect the customer's card details and store them securely on the server. The deal is processed manually at a date that is later usually by the website owner using a PDQ machine (credit card swipe machine).
Real-time processing requires no intervention for you. As the website owner, you will be notified when a transaction is prepared (although you will not see the customer's card details) and also you will then fulfil the order accordingly. Because this really is an automated solution, it is hassle-free even though it is more costly, as your bank and the PSP will both take a portion associated with the value of each deal.
Off-line processing depends on your involvement, which can show time consuming but it does provide you with the possibility to vet clients' sales before you accept their payments.
4. Just How Do You Want To Attract Customers To Your Website?
You will be familiar with the adage that the three most important factors in retailing are "location, location, location" if you run a conventional retail outlet,. Retailers know that a good location, with a steady flow of passing traffic, guarantees a higher level of footfall.
Passing traffic is equally essential for an e-commerce web site. The most beautifully-designed, practical site will not generate revenue from online sales unless it receives visitors. An effective, well-planned approach to driving traffic to your internet website is a vital part of a successful e-commerce site.
Your immediate thoughts about generating visitors may involve marketing that is internet-based. a prominent listing in Google, Yahoo and other leading search engines will invariably produce visits, so a well-optimised website may well be essential. Likewise, a marketing campaign based on Google AdWords(TM) can additionally direct prospects to your website.
Nevertheless, just because your shop exists online, you need to perhaps not overlook off-line marketing as an effective means of creating visitors. Press releases, word-of-mouth referrals, mag advertising and PR all have a part to play in your overall marketing strategy.
Many website owners focus too much on their web site's functionality and "look and feel" then realize that it is the lack of traffic that causes their web site to fail. Understanding how you may generate visitors to your website is probably the most factor that is important your e-commerce plans.